At Cognio Pte. Ltd. ("we," "us," or "our"), your privacy is important to us. This policy explains how we handle personal information related to our products, services, and our data analytics and advertising platform, "Cognio." Where this policy is provided in more than one language, the English version governs to the extent your local laws allow.
← Back to homeCognio is a mobile advertising platform. We help advertisers, agencies, publishers, and developers ("Customers") get the best results. This policy covers how we handle your information when you use our services, visit our website (https://www.thecognio.com/), or reach out to us. It applies to:
We refer to all of these people as "you" or "user."
Cognio runs a Demand-Side Platform (DSP) — a system that helps Customers serve ads. We use real-time bidding (RTB) so ads can be personalized. Because of this setup, we don't directly interact with people who visit our Customers' websites or use their apps. Our main role is to use the information we receive to help advertisers bid for ad placements in real time. The data we collect includes what you provide to our Customers and certain information about your devices.
Personal data is any information that can identify you. We collect some data from you and your End Users because we're legally required to, or because we have an agreement with you. If you don't provide this data, it may affect our ability to fulfil those agreements.
This section explains the cookies we use on our website (https://www.thecognio.com) and related pages, and why. You can change your settings at any time, but blocking cookies may affect some features.
What are they? Cookies are small text files downloaded to your device when you visit a site. They help remember information about you and your preferences to make visits smoother.
What we use: we use first-party cookies only:
Cookie updates: for any notable change, we'll notify you via a pop-up on our website. This cookies notice was last updated April 2024.
If you'd rather not see ads from Cognio, you can opt out of our data collection.
You can always contact us for help. Please note we are not responsible for our Customers' privacy policies.
We use your and your End Users' personal data for purposes including:
We rely on a legal basis for using personal data, usually one of: your permission; contractual obligations; legal compliance; or legitimate interests (such as developing new services, keeping our platform secure, offering non-personalized advertising, or improving user experience). You can withdraw permission at any time. Please verify you have your End Users' permission for using their data.
We share personal data using standard encryption and security methods:
Your information may be sent to and stored in other countries, such as Singapore, which may have different data protection standards. We use appropriate legal safeguards. Contact us for more details.
We use available technical measures to keep your data secure. We retain your data as long as we need it or as the law requires, including to defend against legal claims or address complaints.
You and your End Users have rights over your data, including to: access your data and how we use it; correct inaccurate data; request deletion; restrict use; object to certain use; obtain a copy for a third party; and withdraw consent at any time.
How to opt out (since we primarily use Mobile Advertising IDs — GAID/IDFA — for ad relevance):
Our services are not for children, and we don't intentionally collect information from children under 13 (or the legally required consent age in your area). If we learn we've collected such information, we'll delete it as soon as possible.
Scope and controller. This section applies to users in the European Economic Area (EEA) and the United Kingdom and supplements our general policy under the GDPR and UK GDPR. We act as a Data Controller for processing personal data to select and deliver digital advertising.
Legal basis. We process personal data on the following grounds:
International transfers. As a company headquartered in Singapore, your data may be transferred outside the EEA/UK. We protect such transfers with appropriate safeguards, including adequacy decisions and Standard Contractual Clauses (SCCs).
Data categories and retention. We collect pseudonymized data including IP addresses (truncated/masked where required), device identifiers (IDFA, GAID), browsing and interaction data, and precise or imprecise location data (based on consent). We retain it only as long as necessary, typically not exceeding 13 months, after which it is anonymized or deleted.
Your rights. Under the GDPR you have the right to access, correct or delete your data; object to or restrict processing; request portability; and withdraw consent at any time (usually via the Consent Management Platform where you viewed the ad).
Applicability and legal basis. This section applies to users in Brazil and complies with the Brazilian General Data Protection Law (Law No. 13.709/2018, "LGPD"). Cognio Pte. Ltd. acts as a Data Controller or Data Processor depending on the specific transaction within the RTB ecosystem, based on consent or legitimate interest as permitted by the LGPD.
Categories of data. Device identifiers (GAID, IDFA, cookie IDs); network information (IP addresses, User-Agent strings); geolocation data (precise or approximate, in bid requests); and browsing and interaction data.
Purposes. Ad selection and delivery (targeted advertising), frequency capping, measurement and analytics, and fraud detection and security.
Sharing. With advertisers and agencies (attribution and reporting), SSPs and ad exchanges (to facilitate inventory buying), and service providers supporting our operations.
Your rights. Confirmation of processing; access; correction; anonymization, blocking, or deletion of unnecessary or excessive data; and revocation of consent.
We may update this policy from time to time. We'll let you know about important changes, and where a change significantly affects you, we'll ensure you can exercise your rights or stop using our services.
If you have questions or concerns about how we use your data, contact us at commercial@thecognio.com. If we can't resolve an issue, you may have the right to complain to your local data protection authority.
